14 DAY TRIAL // Market researcher Hitwise published an interesting comparison made between two keywords used by the UK consumers when searching the Internet. According to Heather Hopkins, Google's online video sharing platform grew up a lot and managed to become more popular than the "funny videos" search query when it comes to the keywords entered by the consumers on the web search engines. Hitwise wrote that YouTube started an impressive increase in February 2006 when numerous companies expressed their interest in buying the firm.
"We found a strong negative correlation between the weekly share of UK Internet searches for "youtube" and "funny videos" over the past two years. UK Internet searches for funny videos started to pick up just before YouTube devleoped much brand recognition in February and March 2006. Once YouTube started to take off, we saw a precipitous decline in UK internet searches for "funny videos," the Hitwise official wrote in a blog post published today.
Because YouTube is an impressive video database, most of the consumers are probably searching for funny videos using the in-built search technology that allows them to find clips published on the Google service.
As you can see in the chart attached to the article and created by Hitwise, YouTube recorded an impressive increase since it was related to the Mountain View company Google. Obviously, Google's name brought it traffic and visitors and made YouTube one of the top products on the Internet.
Moreover, since October 2006, the moment when Google bought YouTube for $1.65 billion, the video service was continuously kept in the spotlights due to updates or new features. Also, the popularity of YouTube was also increased by the avalanche of copyright infringement lawsuits that somehow made the Internet users talk about the product. For example, Viacom sued YouTube and demanded $1 billion in damages.