14 DAY TRIAL // Nissan proudly showcased its new marketing plan, available for the next six years. The company highlighted its concern regarding eco-friendly values, since it seems that up to 70% of the research budget will be spent on developing environmental technologies.
The Nissan Green Program's main objective is to sell up to 1.5 million zero-emission vehicles across the Renault-Nissan Alliance. Also, the company is trying to reduce the amount of CO2 emissions launched by its vehicles in the atmosphere.
By the end of the program, in 2006, Nissan hopes to reduce the total amount of carbon dioxide by 20% . Also, in oder to highlight its commitment towards the environment, the company wishes to increase the amount of recycled materials in its manufacturing processes by 25%.
Today Nissan Motor Co., Ltd. announced its new six-year environmental plan, Nissan Green Program 2016 (NGP 2016). This new plan will focus on three areas: reduction of carbon footprint, shift to renewable energy and an increase in the diversity of resources used by Nissan.
“More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient,” declared Nissan President and Chief Executive Officer Carlos Ghosn.
Also, another change in the company's conduct would represent the implementation and usage of clean energy sources which would provide enough power for all the manufacturing processes and all the company's facilities.
This new program has very ambitious environmental goals, which seem quite realistic if we take into consideration the fact that Nissan has already assumed an active role as a pioneer in zero-emission mobility.
The company has first met success after it launched Nissan LEAF, the innovative pure-electric vehicle designed for a large segment of the public, awarded both with the prestigious 2011 European Car of the Year award and 2011 World Car of the Year.