Over a quarter million games were sold in only a week since its release

Sep 3, 2005 11:28 GMT  ·  By

With sales of a quarter of a million units in its first week of availability, Nintendogs is not only America's hottest-selling video game, but the best-selling game franchise ever for a portable system.

Retailers are already reporting that Nintendogs, made exclusively for the hand-held Nintendo DS, has sold out in numerous locations across the country, and Nintendo will deliver more shipments as soon as possible.

Nintendogs lets owners train and care for puppies using the DS system's touch screen and microphone. It became a cultural phenomenon in Japan and launched in the United States on Aug. 22.

People who like traditional hard-core video games have plenty to enjoy as well. Retailers also report that the new Advance Wars: Dual Strike military strategy game for Nintendo DS has become one of Nintendo's top sellers.

"Nearly 15 percent of all DS owners bought Nintendogs in just a week, a virtually unprecedented adoption rate for any title on an established system. And it's also helping sell new DS hardware. Coupled with a price drop to $129.99, retailers are reporting DS sales up between one and a half and three times previous levels, and last week DS comfortably outsold our portable competitors.", said Reggie Fils-Aime, Nintendo America Executive VP Sales & Marketing.

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