Nikon seems to be caught off guard by the camera’s success

Jul 7, 2014 08:38 GMT  ·  By

The Nikon 1 V3 mirorrless camera was introduced back in March, and in April the producing company made the cameras available for purchase.

But if you’re currently trying to get your hands on such a product, you might discover you won’t find the product anywhere to buy. The snapper is currently sold out with all major retailers, even before the first batch of pre-orders started shipping out.

In fact, the demand for the camera has been so high that Nikon Japan issued an official apology to customers trying to purchase the device, brings word NikonRumors.

Apparently, the success of the V3 has caught the company by surprise and their manufacturing capabilities have been outstripped. This raises an interesting question. Is it possible that Nikon didn't expect to be selling that many V3s in the first place or did the little speed demon impress an unforeseen amount of people?

Nikon has been struggling to get attention in the mirrorrless market, and so has its Arch competitor Canon, which doesn't even offer mirrorless products in the US anymore.

But since Nikon V3 sales appear to be thriving, the company now has a good reason to exploit the success as much as it can and continue its assault on the American market and not only that.

Back when it was launched, the V3 was touted as having the “world’s fastest continuous shooting frame rate” to be found on an interchangeable camera, at 20 frames per second with full autofocus.

Nikon is also saying that this compact, little camera should prove to be a worthy DSLR alternative and might also come in handy if you’re trying to do action photography. This is probably something that customers agree with.

The new V3 comes with a redesigned look, compared to the previous V1 and V2. With this new model Nikon has adopted a matte finish plus new texture grip positioned in front, something that should allow users to better grasp the shooter.

Looking at the V3, customers might be getting Coolpix P7800 and Nikon DSLR déjà -vu here and there. As for technical specification, the V3 arrives with a 3-inch LCD (rated 1,040k dot) plus an EVF accessory (there’s no built-in viewfinder this time) that can be attached to a hot shoe.

The EFV has 2.3-million-dot LCD with 100-percent covering and a sensor capable of making a switch between LC and EFV display.

The camera doesn't come cheap and customers are expected to pay $1,196 / €866, but it appears this aspect hasn't stopped adopters from grabbing the device as they were hot cakes.