14 DAY TRIAL // Microsoft’s advertising efforts are evolving past the Internet. Come 2009, the Redmond company plans to introduce a new advertising platform focused on Internet Protocol TV services. The Microsoft Mediaroom Advertising Platform is designed to take the Microsoft Mediaroom Internet Protocol television (IPTV) software platform to the next level, by enabling broadband service providers to bundle ads with their offerings. Mediaroom together with the new advertising platform will act as a single system for the delivery of both IPTV content and targeted advertising which will also have the benefits of being measurable and interactive.
“The new advertising platform opens up new promise and opportunity for broadband service providers deploying Microsoft Mediaroom, and positions them well for the quickly evolving world of digital advertising. With this offering, our customers will have a solution that delivers greater value to both advertisers and viewers through relevance and measurability, further capitalizing on the benefits of a connected TV environment,” explained Enrique Rodriguez, corporate vice president of the Connected Television Division at Microsoft.
The Mediaroom Advertising Platform will be powered by Microsoft Advertising, the company revealed. And in this regard, service providers will be able to take advantage from the get go of the campaign management tools specific to Microsoft Advertising. The Redmond company only pointed to 2009 for the availability of the Microsoft Mediaroom Advertising Platform, failing to deliver a deadline. Mediaroom currently accounts for in excess of 1.5 million subscribers.
“Microsoft’s new offering provides the answer to what advertisers have been asking for from TV service providers for years: accountability, in-depth targeting and better engagement with consumers. The targeting and measurement capabilities of the Mediaroom Advertising Platform make it simple for advertisers and their agencies to reach appropriate consumer audiences and adjust television advertising campaigns on the fly in response to consumer behaviors,” added Nick Brien, President and CEO of Mediabrands, Interpublic Group of Companies.