14 DAY TRIAL // One of the most popular cross-platform newsreader, News360 has just been updated to version 2.0, which introduces a complex content personalization feature with search functions.
Although the application is available for both Android smartphone and tablets, only users with Honeycomb tablets will be able to update to the latest version.
The most interesting feature introduced by News360 2.0 is the detailed story chronologies function, as well as sharing capabilities with Google Plus and Evernote.
How does this work? The application needs the user's permission to analyzes his/her activity across social and Web services like Evernote, Facebook, Twitter and Google Reader to build a unique interest graph and unveil common interests and underlying topic areas.
“We don’t just look at your ‘Likes’. We look at a wide swath of actions: bookmarks, subscriptions, and the items you share to gain an understanding of what you like to read. This process is completely transparent: we’ll show you what your interest graph looks like and let you edit it to refine your experience even further,” said Roman Karachinsky, CEO, News360.
According to the developer, News360 uses linguistics and semantic analysis to monitor and understand more than 700,000 entities and 100,000 unique articles daily, searching for the quality of the writing, tone, subject, source, author and others.
In addition, News360 LLC, the company behind the popular newsreader, confirmed that updates for iPhone, Android smartphones, Windows Phone 7 and Blackberry devices will be launched later this fall.
“With this release, we’re tapping into the power of ‘reverse search’ to bring users the news they really want. We start by examining dozens of signals within a single article, revealing contextual subtleties far beyond a broad topic area. Knowing the detailed semantic map of an article, we can match it to each user’s individual interest graph to identify the person most likely to find it interesting,” Karachinsky added.
News360 2.0 for Android is now available as a free download from Android Market and is compatible with all tablets running Android 3.0 Honeycomb or higher.
