14 DAY TRIAL // With all the environmental challenges we’re currently facing, such as the melting of the polar icecap or the continuous degradation of air quality, giant enterprises also feel they must do something more ambitious than just train their employees to sort the garbage they throw out. eBay has decided to launch a subordinate e-commerce website, this time, promoting only ecological products.
In other words, the company is trying to determine consumers “to align their social values with their shopping.” The items that can be bought, from today on, from WorldofGood.com are organic food, products made exclusively from recycled materials, and handcrafts. “WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet,” said Lorrie Norrington, president of eBay Marketplaces. “Socially responsible shopping just got bigger and better.”
The products that are available on the website created by eBay have also been available on the famous bidding site since its early days. Because, until now, these items had to compete with millions of other products for people's attention, an especially designed marketplace can certainly increase their visibility level and help them get the attention they so much deserve.
“We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence,” said Robert Chatwani, general manager of WorldofGood.com by eBay. “Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact.”
The payment system for the new website is PayPal, with which users are already accustomed from eBay. The only difference in terms of purchase is that prices are now fix, which might be seen as a shortcoming by bidding enthusiasts. Those who like to believe they're doing something to keep our planet clean and, why not, stay in good health by eating organic food will definitely become regulars of the newly set up website – especially if they also know that 10% of the revenues are donated to artisan communities, most of which are based in third world countries.