14 DAY TRIAL // Everybody these days owns a tablet or a smartphone. It appears like tech products have captured the interests of billions of users around the world, but how long until the market becomes over saturated by them?
In New Zealand and Australia, things are already starting to go downhill. New information posted by research firm IDC, claims that in Q2 tablet shipments haven't fared out so well.
The survey claims that in terms of growth, tablets experienced a setback of 20%, while mobile phones saw a decrease of 5%.
Interestingly enough, PCs are apparently making a comeback in New Zealand, with shipments increasing with 12%.
Companies like Microsoft are trying to make it in the already extremely crowded tablet market, by rolling out new Surface slate models, but the competition is just too fierce.
Before getting too doomy about the state of the tablet market today, IDC's Senior Analyst Amy Cheah provides a decent enough explanation:
“This not necessarily mean these markets have hit saturation point, but in may be an early indication of device fatigue and commoditization as these newer markets mature.“
The survey result might indicate the fact that customers are just not that interested in what's available on the market right now. New releases might change that completely.
In Q2 of 2013 IDC has seen 4.8 million devices, which includes desktops and mobile devices.