14 DAY TRIAL // Nokia took a controversy stand on the unlocking problem that Apple has been facing with its iPhone. The leading handset producer has launched a print and web campaign, called "Open to anything", pushing up the possibility of using applications, widgets and any type of software the user wishes.
Apple has recently released firmware upgrade version 1.1.1 for the iPhone, one that was supposed to take care of the great extent that unlocking these devices has taken over the past period. The company's only solution was that of removing the possibility to install third party applications, taking away a great deal of the handset's charm and usability. Many people found out with frustration that their iPhones are unusable or have all apps removed after installing the firmware upgrade.
Nokia's New Yourk City campaign sounds like the type of solutions that the mobile Linux operating system has to offer. The company wants mobile phones not to be limited by using only certain types of software and supports third party applications.
This is not the first time when Nokia takes reasons for joy from Apple's hard times in keeping the iPhone at a competitive scale. Immediately after the "wonder phone" received a major USD 200 price cut from its producer, Nokia posted a Google ad, targeted towards the early adopters. These people had reasons of dissatisfaction on account of the fact that they had paid more money for the handset only a few days before it turned cheaper.
It's far from being a tactful and solidary approach from Nokia to the problems that a strong competitor is facing at this time. In fact, the leading handset producer has taken every opportunity to kneel Apple and emphasize the iPhone's drawbacks. After all, they have brought the most powerful competitor for this device, with the N95 smartphone, without even using a touchscreen.