14 DAY TRIAL // On their 4 year birthday, the folks running Envato have surprised authors by announcing a dramatic increase in possible revenue starting with October 1st.
The rates will allow established and new users alike to earn more money from their items put up for sale on Envato's marketplaces.
After their Birthday Bundle, a pack of different Envato items worth about $400, but sold at $20, sold 10,137 items in the first and only week it was up for sale, the web community has another thing to talk about in the coming month.
Today, Collis Ta'eed, CEO and founder of Envato, announced on Envato Notes, the official company blog, new author payment rates coming into action starting the 1st of October 2010.
“As the sites have grown, so has our revenue. As we increase in volume and size we’re able to push back more and more to the authors.
"This is in fact our third rates increase now, and it’s always a really happy day when we get to make the changeover and start putting more money in author’s hands,” said Mr. Ta'eed. He also attributed the new rates to the marketplace managers, who pushed for them in a common effort.
Author payment rates are the amount of money a person receives back from Envato per item on every sale. If the author has more global sales, that rate goes up.
The old rates allowed exclusive authors to receive 40% for every item they sold. If the author sold more he could increase that rate up to 70% of his total sales.
But that margin was hardly reachable for new authors, since they had to sell a total or more than $300,000.
The new rates allow users to receive 50% right from the start, a percent which can go up to 70%, but 70% can now be reached when passing total sales of more than $75,000.
The above rates are available only for exclusive authors, those who sell their products (templates, graphics, Flash components, audio files, movie, 3D graphics, etc.) only on Envato marketplaces.
Non-exclusive authors still get 25% as before. The full complete rates table can be viewed here.
As for the company itself, everything is going well these days. Well enough that their releasing a new marketplace, their 8th , next Monday.
They've also launched a new project called AppBase, a giant index for Mac, Web, iPhone, iPad, Android, and Air apps, similar to our Mac index and Crunchbase. To request a private beta key for AppBase follow this link and then get access from here.
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