14 DAY TRIAL // Apple's just introduced its brand-new 2011 MacBook Pro notebooks, and it seems that the company's choice of components is already starting to affect the market in a rather interesting manner (at least to some companies).
So, according to a report by Chiphell, the value of AMD's shares has risen following yesterday's announcement, going up an estimate US$0.55, or 6.43 %, and closing at $9.1.
The reason of the value increase is related, quite obviously, to the fact that Apple has decided to give up on their collaboration with NVIDIA and opted for AMD discrete GPUs for their 15-inch and 17-inch versions of the MacBook Pro, both of which are powered by AMD Radeon HD graphics processors with up to 1GB of video memory.
For the entry-level systems, however, Apple has decided to rely completely on Intel's built-in graphics solutions (because, as some of you probably know by now, the Sandy Bridge processors also come packed with the Intel HD Graphics 3000 engine.
Naturally, this can only bring quite a lot of joy to AMD, that, despite going through somewhat of an interim period (after all, they're still actively searching for a CEO to replace Dirk Meyer), has had quite a few things going for it in early 2011.
So, not only have their AMD Fusion accelerated processing units (or APUs) proved to be quite successful, being implemented in a wide array of products coming from various manufacturers, but one of their greatest rivals, Intel, has somewhat of a big slip-up, with the whole 6 series chipset debacle.
And now, this exclusive deal with Apple will certainly keep them even longer in the spotlight, and perhaps even promote the sales of some of the other products in their extensive lineup.