‘Letters to Steve: Inside the E-mail Inbox of Apple's Steve Jobs’

Nov 23, 2011 12:30 GMT  ·  By
Letters to Steve: Inside the E-mail Inbox of Apple's Steve Jobs [Kindle Edition]
   Letters to Steve: Inside the E-mail Inbox of Apple's Steve Jobs [Kindle Edition]

Mark Milian, a technology writer for CNN, has reviewed more than a hundred e-mail conversations between Steve Jobs and Apple customers and crammed them inside a Kindle e-book called “Letters to Steve: Inside the E-mail Inbox of Apple's Steve Jobs.”

Currently selling for $5.74 on Amazon.com, the book contains emails compiled from fan posts all around the web, including blogs and online message boards.

Interestingly, the book’s author claims that some of the emails have never been published, and that they’re shared exclusively for this book.

“As a whole, these correspondences provide a behind-the-scenes and inside-the-mind account of Jobs' final and most triumphant years,” reads the description.

“During this time, he returned to Apple and led the beleaguered computer maker from the brink of bankruptcy to becoming the most valuable technology company in the world, while also managing Pixar Animation Studios, an innovative production company that rocketed the Walt Disney Company into a new era of family films.”

“These tales reveal the intricacies of how Jobs portrayed himself as likable and accessible through direct interaction with fans. He handled customer-service inquiries himself and carefully revealed hints about upcoming Apple products, guaranteeing headlines on blogs. However, some of these letters, when analyzed, provide a glimpse into his ‘reality distortion field’, in which he lobs insults, bends the truth and uses misdirection in order to manipulate anyone on the receiving end,” the description says.

CNN is running a series featuring content from the book, and the first part has already been published.

Customer Scott Steckley recounts for the network how he received a phone call from Jobs after emailing him about a Mac repair.

Jobs was extremely apologetic and took the time to explain to the customer that “It’s really nobody’s fault. It’s just one of those things.”

Jobs also reportedly told Steckley “It really makes my day to see someone who enjoys our products so much and who supports us in the good times and bad.”