Feb 12, 2011 10:27 GMT  ·  By

Cloud computing has been getting more and more popular lately, and it seems that a certain company has found a way to use it in order to offer business an alternate solution to telepresence.

Telepresence is used by large-profile corporations because it enables executives to participate in meetings even when not being physically present.

The big drawback with point-to-point telepresence systems, however, is that they are expensive, meaning that small and medium businesses can't really afford them.

Nefsis decided that SMB executives should still have a way to convene, so it created the HD Promo Pack.

Essentially, it provides customers with HD 720p webcams and HD 1080p conference room cameras, as well as free set-up assistance and training and special offers on license activation.

Basically, the HD Promo pack is a multipoint HD solution, meaning that it does not need a single-purpose room, specialized furniture and a physical conference room build-out.

What prospective customers need only do is activate a Nefsis Professional online service subscription and enjoy multipoint HD video conferencing in High Definition without needing a $250,000 telepresence studio, though about as much bandwidth will still be required.

Among the advantages offered by Nefsis are advanced collaboration tools (playing movie files, annotation, electronic hand-outs) and the ability to reach desktops without extra infrastructure hardware.

"Nefsis highlights the advantages of cloud computing. The alternative approach to solving firewall and proxy traversal for business desktop users is buying infrastructure hardware," said Tom Toperczer, Nefsis vice president of marketing.

"Throwing hardware at multipoint conferencing was the 1990's approach. The new IT strategy is cloud computing –all the heavy processing occurs on shared servers in the cloud – where it's far cheaper and easier to maintain,” he added.

Interested business users should already be able to acquire the HD promo pack, though HD webcams and conference room pan-tilt-zoon (PTZ) cameras are sold separately, though promotional partners.