May 9, 2011 22:01 GMT  ·  By

Speaking last week during an earnings call, Electronic Arts confirmed that its recently announced Need for Speed: The Run will offer an edgier experience than in previous NFS games, thanks largely to the new Frostbite 2 engine it's going to use.

NFS: The Run was officially acknowledged a week ago, when EA confirmed that it's going to be an all-new release in its long-running series, which will mark a comeback for story-based gameplay in the franchise, after 2008's NFS Undercover.

Speaking with investors last week, EA Games Label President Frank Gibeau confirmed that The Run is running on the new Frostbite 2 engine and that it will deliver a great experience to all racing fans.

"Our second blockbuster in Need for Speed The Run was announced last week with a trailer that revealed another spectacular game in this globally recognized franchise," Gibeau said.

"Developed by the Black Box team in Vancouver and built on a proprietary game engine, Frostbite 2, Need for Speed The Run offers an edgier experience that takes players on an action-packed high-stakes race from San Francisco to New York."

EA has rekindled its Need for Speed franchise in the last few years by releasing titles like Hot Pursuit, from Criterion Games, or Shift 1 and Shift 2: Unleashed, from Slightly Mad Studios.

Now, the racing series is once again heading back to Black Box, the studio that developed almost all NFS games from 2003's Underground and until Undercover, in 2008.

When it officially revealed the game, EA said that, "Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE’s state-of-the-art Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline."

Need for Speed: The Run is heading to platforms like the PC, PlayStation 3, Xbox 360, Nintendo Wii or 3DS on November 15, in North America, and November 18, in Europe.