The president of the company's American branch isn't worried

Jul 21, 2009 06:27 GMT  ·  By

Motion controls are seemingly starting to appear in everything we do. In gaming, the phenomenon is largely due to Nintendo, as the Japanese company boldly implemented it in its extremely popular Nintendo Wii console, and thus introduced a wide variety of users to it.

But, at this year's Electronic Entertainment Expo (E3), the Arch rivals of the Japanese corporation, Microsoft and Sony, both claimed to have taken the whole experience to a new level, thanks to Project Natal, and the new remote, respectively.

However, these new technologies aren't really big news to Nintendo, at least to the president of its American branch, Reggie Fils-Aime. He recently talked about the new systems and revealed that, even before the two companies would have launched them, Nintendo would stay one step ahead and work on something even more innovative.

“My take on it is that they are now seeing the opportunity that we saw,” the Nintendo executive said smugly. “What they have shown and discussed inherently is not new news to us. We have been in this business for over 25 years. We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming experience. So for us what we see is two competitors who are looking over their shoulder at what we've been able to do, and are trying to participate. I'm not sure when their products will come to the market, but I can tell you by the time that happens, we will have to continue to move on, to drive more and more immersion on the part of the consumer.”

While many journalists and gaming industry critics partly agree with this point of view, as Microsoft and Sony are trying to succeed with motion controls after having revealed in the past that such a thing was only a fad, we will have to wait and see just what new things the two companies will bring to the table. Until then, at least Nintendo isn't holding its breath.