14 DAY TRIAL // Napster looks to revamp the company using a revolutionary online music platform which is supposed to allow the consumers to listen to music on the web without having to install any additional piece of software. 'And what's so interesting in that?' you may ask. Well, until now, the Napster users were required to download and install this application in order to be able to listen and download music from the web. In case you don't know, Napster sells an account for $10 to $15 so it would be pretty nice to listen to music online with such a low fee if we think that Napster currently offers a library of 5 million songs. According to Reuters, Napster's technology would be similar to Apple's iTunes Music Store which also invites users to listen to music after they pay for it.
"With this new platform Napster can easily be integrated into consumer electronics devices or integrated into other Web sites such as social networking sites," said Christopher Allen, chief operating officer at Napster according to Reuters. "When you can take the same tracks you purchased on Napster or other services and play them on your iPod or mobile phone, it will help to increase the exposure and the value of subscription services as the market opens up."
Napster has a very long history on the web because it was one of the most popular software solutions which allow the consumers to download music, pictures and other types of files. Although it was similar to a peer-to-peer application, Napster moved on the safe side and is now offering paying services which transfer the program into another domain.
Just like Reuters noted, Napster might become one of the top players in Apple's market where its iTunes Music Store leads the industry with no less than 70 percent of the sales. Napster has all the reasons to become famous: low prices, huge database of songs and upcoming technologies to lure users into it.