Hopes to take 30% market share from Intel

Oct 23, 2008 08:07 GMT  ·  By

Just recently, Apple refreshed its line of MacBook portable computer systems, and they are now said to deliver even more performance and an overall better design. One of the main technical features that was introduced along with Apple's updated lineup of MacBooks was the shift from Intel integrated graphics to NVIDIA's integrated GeForce solution. The new MacBooks are now featured with NVIDIA's recently released GeForce 9400M integrated graphics, which are said to deliver up to 5 times better performance over Intel's X4500HD solution.

On that note, it appears that NVIDIA is very confident in the market potential of the new integrated graphics solution, so much so that it hopes to win as much as 30 percent market share in the integrated graphics segment.

 

In a recent interview with Laptopmag, NVIDIA's Nick Stam revealed that the Santa Clara, California-based chip maker was of the opinion that at least five of the major notebook makers would introduce their own GeForce 9400M-based products in the near future. In doing so, Stam said, they would be helping NVIDIA gain more market share from Intel in the integrated graphics segment.

Toshiba has already released its first 9400M-equipped portable computer system with the new Qosmio X305 gaming laptop, which combines NVIDIA's multi-graphics technologies with the computing capability of Intel's Core 2 Quad processors.

 

Throughout the interview, Nick Stam was confident that NVIDIA could take about 30 percent of the current integrated graphics market, a target that would be achieved with significant assistance from major systems vendors.

 

Some questions regarding the graphics potential of NVIDIA's latest integrated graphics solution in the highly successful market segment of netbooks have also been asked during the interview. “With what we have just done with the MacBook Air and making the reduced factor is an example of smaller forms. I am not sure what their thermals and the power feeling should be, but we can absoutely scale these down in terms of clocks and we have a reduced function version,“ said Nick Stam. He also mentioned that there had been interest from netbook markers for the company's graphics solutions, but he could not disclose specific names and details.