14 DAY TRIAL // It appears that the launch of the GeForce GTX 590 was one of those episodes when a hardware maker fails to achieve a certain objective, in this case strike as large enough a price point as it originally wanted.
When NVIDIA released the dual-GPU GeForce GTX 590 graphics adapter, enthusiasts were, understandably, hyped up.
After all, this was the first DirectX 11-ready multi-chip card that NVIDIA ever delivered and, since it came out after AMD had unleashed the Radeon HD 6990, prospective buyers had high hopes.
Unfortunately, the board could be said to have fallen short of expectations, especially seeing as how reviews found it slower than AMD's board.
Apparently, this put the Santa Clara, California-based company in the difficult position of having to sell the product for quite a bit less than it originally wanted.
As consumers know, the original price point of the GTX 590 was €650 / $699, which was actually quite a bit lower than NVIDIA actually wanted.
After all, since there were only going to be so many of those adapters on sale, it only made sense that the outfit would want to cash in as well as possible.
Still, it held off on settling on a price point until a few days before launch, because it wanted to avoid any price adjustment on AMD's part.
Unfortunately, the competition is proving to be harder to deal with than expected, and it really looks like the price actually went down instead of up.
This particular online store, for instance, has it selling for only $603, while others hand it out for $604, $605, $609, etc.
Even more unfortunately, this is still well above what AMD's competing card sells for, namely about 100 Euro less than GTX 590's original price.
Specifically, some European stores list the model for about 100 Euro less, meaning roughly 550 Euro. As such, NVIDIA really does look like it will make a lot less cash off the board than it would have wanted.