The high-end graphics adapter is selling for the price of $649 / €503-649

May 23, 2013 14:06 GMT  ·  By

It was about time NVIDIA got its act together and finally launched the GeForce GTX 780 graphics adapter. After the Titan came out, it was easy to see that the company would have to launch another high-end board that was actually affordable to more than a select few.

That is how the legend of the GeForce GTX 780 appeared, then later became real enough for online shops to list it ahead of time.

Now the Santa Clara company has formally launched the GeForce GTX 780, confirming all the recent reports about performance and even the price.

Indeed, the card somehow managed to snag a price of $649 in the US, €539 in most European countries, and £549 in the United Kingdom.

"The GeForce GTX 780 delivers the fastest frame-rate and smoothest animation at a value never before seen in PC gaming," said Scott Herkelman, general manager of the GeForce business unit at NVIDIA.

"This level of performance allows gamers to become fully immersed into a game the way the developers originally intended."

GTX 780 runs the GPU at 863 MHz base and 900 MHz GPU Boost 2.0, while the 3 GB of GDDR5 VRAM work at 6 GHz over the 384-bit interface.

NVIDIA expects people who own a GTX 580 to get it, since the GTX 680 is already strong enough, albeit not on the same level as the GTX 780 at all.

Interestingly, the newcomer runs a bit more silently than its predecessors.

For those who want to know more raw numbers, the performance of the card is of 4 Tera FLOPS (versus GTX 680 3.54 TFLOPS), the number of CUDA cores is 2,304 (vs. 1,536) and the wattage is of 250W (vs. 195W).

All in all, GTX 780 has both advantages and disadvantages compared to GTX 680, but nonetheless runs better, which means the GTX 580 really can't hold a candle to it at all, so gamers should have no qualms about upgrading and skipping a generation.