14 DAY TRIAL // Nikon has released the COOLPIX AW100 camera, the first member of the COOLPIX AW series specifically meant for outdoor users.
One wouldn't think this product has any truly unique quality, not until attention is drawn to the integration of NAVTEQ's map and location content.
Simply put, owners of the camera will, among other things, see their exact location on the map display (pre-loaded), use the GPS system to geo-tag images and see where restaurants, tourist attractions, hotels and shops are located.
"With more and more consumers looking to integrate 'location' into their daily lives, our comprehensive global map coverage will now offer Nikon users an opportunity to combine their location and imaging experience," said Kirk Mitchell, vice president, Asia Pacific, Sales.
Nikon's new camera is shock-proof, waterproof and cold resistant as well. Unfortunately, the price has not been revealed, but stores around the world (Except China and South Korea) should have it up for order soon, if they don't already.