14 DAY TRIAL // Nokia is holding off on mobile gaming for a few years and will not be building new versions of the N-Gage gaming phone.
The company launched the N-Gage in 2003, but sales have been disappointing and, according to the company's roadmap, mobile gaming will not be a focus until 2007. The N-Gage was developed by a dedicated 'tiger team' at Nokia and was hailed as the future of all games platforms at its launch. But Nokia only sold two million units in three years, against projections of at least six million.
Nokia's subdued reaction to consumers' reception of its N-Gage range of game-playing phones suggests the company is preparing to phase the console out gradually, analysts said. The company is concentrating on mobile music for the rest of this year, and next year's main push will be on driving mobile television.
A Nokia spokesman said that the company intends to continue producing N-Gage devices primarily for the Chinese and Indian markets.
Nokia is looking to add new gaming components into its next Series 60 smartphones. Analysts said the decision to bring the gaming technology to other phone ranges will enable the company to target a wider customer base. This means the company is still dedicated to gamers and their potentially huge market, but it is going after a wider range of customers.
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