MySpace launches exclusive mobile partnership with Vodafone

Feb 7, 2007 13:58 GMT  ·  By

MySpace and Vodafone announced an exclusive partnership to offer Vodafone customers access to MySpace from their mobile phones. The deal marks the first extension of Fox Interactive Media's network of sites into the European mobile marketplace. MySpace Mobile will be initially launched in UK.

"This partnership brings together the world's number one lifestyle portal and the world's leading mobile operator," said Colin Digiaro, Senior Vice President, Corporate Development, International, MySpace. "Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move. Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience."

MySpace Mobile will be pre-loaded on future, selected Vodafone handsets and will also be available for download from Vodafone live! The application will provide mobile users with access to MySpace features and functionality, allowing them to edit their own MySpace profiles, upload and view photos, send and receive MySpace messages, post comments or blog entries, view friends and group lists.

"Today's announcement is a great example of Vodafone empowering its customers with new, Internet-based services on their Vodafone live! handsets, helping people make the most of their time," said Frank H. R?vekamp, Global Chief Marketing Officer, Vodafone. "Teaming up with the world's leading online community means that people can take the MySpace experience anywhere and enjoy it anytime."

MySpace, a unit of Fox Interactive Media, is a lifestyle portal that integrates web profiles, video, mobile communications, instant messaging and more. MySpace's international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Italy, and Ireland.