14 DAY TRIAL // The campaign that Mozilla launched yesterday is "Fight Against Boredom" and it's supposed to be viral, complete with a site (fighatagainstboredom.org), a fake talk show setup, links to a Facebook page, downloads for the song and, of course, links to download Firefox.
Microsoft will most likely not like the statistics (which, in my honest opinion, are also fake) that are running at the bottom of the YouTube video that you can watch after reading this:
Compared to Internet Explorer users, Firefox users are:
* 21% less likely to be a sales representative or agent at their current place of business. * 33% less likely to live with others suffering from high cholesterol. * 6% less likely to have eaten any meal at Chick-fil-A within the last 7 days. * 24% less likely to live with others suffering from heart disease. * 89% more likely to have purchased database software for work in the last year. * 38% less likely to live with others suffering from breast cancer. * 23% less likely to have cancer. * 25% less likely to have breast cancer. * 15% less likely to have cancer. * 20% less likely to live with others suffering from cancer.
Although it's supposed to be a funny campaign, I don't think that the statistics regarding breast cancer, high cholesterol or heart disease are even within reach of the notion of "funny". That's just poor taste and, the way I see it, there was a boneheaded decision taken somewhere that turned what might have been a moderately entertaining ensemble of blog, song and video and, by the power of YouTube's online video stars, it was turned into a cheesy campaign targeting God-knows-who-might-consider-that-good.
I'm a Firefox user myself and proud of it, but the campaign had me give IE7 a try just because it was targeted with the viral campaign. But hey, judge for yourselves. Phew, this wreaks!