14 DAY TRIAL // All melomaniacs addicted to mobile phones can barely hold their breaths to see the outcome of the Apple - Motorola collaboration, the much-expected iTunes enabled mobile phone known as ROKR.
AS the terminal was expected to be released ever since February, the whole IT community hoped to find the terminal in CeBIT, as it reunites plenty of multimedia high expectations.
Apple and Motorola have unfortunately already made traditional blaming each other whenever release delays occur for certain products. The same story repeated for the Mac systems, delayed because of the late processors provided by Motorola. Apple seems to be the one to blame this time.
However the causes of the delayed launch might seem unjustifiable, since there are no technical problems, but purely commercial ones. The marketing strategies of the two giants seem to be quite different, since the shows planned for the release of the new mobile phone are incompatible. This news is highly unpleasant especially to those interested purely in the technical capabilities of the phone.
Ron Garriques, Motorola general manager, said that his "partner's" vision (Steve Jobs, CEO Apple) with regard to product releases considers the initiation and distribution of the product the very next day after being introduced to the press.
Oppositely, the Motorola strategy only considers the release of a product after the respective product has completed all possible quality tests and only if all involved project managers decide that the timing is perfect.
Even the type of relating to the press varies a lot between the two companies, since Motorola had announced since the beginning that they plan to release the iTunes at the beginning of Q2.
Plans are on the run for the design of a successor of this phone, expected to be released the second half of the year. All insinuations related to an earlier release of iTunes (first version) came from Apple.
RESOURCES