Robotic stores will be placed throughout the country (USA)

Sep 21, 2006 07:39 GMT  ·  By

Motorola, Inc. announced this week its first mobile device manufacturer that offers its products to consumers through robotic retail stores in a pilot program providing automated, on-demand retail solutions in key markets.

Motorola is testing this new automated vending format as a way to directly connect with consumers in places and at times where convenience is most needed. Leveraging small format robotic stores operated by Zoom Systems, the new retail option will be placed in high traffic locations giving consumers the possibility of buying the products they require on demand.

''This pilot program is an opportunity to bring never-seen-before convenience to consumers who are looking for ways to make life easier,'' said Jason Few, Corporate Vice President, Global Retail, Motorola.

These robotic stores will be branded ''INSTANTMOTO'', and are expected to be deployed in approximately 20 locations nationwide from airports to malls by November 2006. The stores will house more than 25 Motorola products including carrier-ready MOTORAZR handsets, Bluetooth-enabled headsets, car chargers and more.