China's Express News service will be available on SCREEN3 technology

Apr 4, 2007 15:09 GMT  ·  By

Motorola managed to be the first handset manufacturer in China to support China Mobile's content service Express News (SCREEN3), a feature that lets consumers get the news, sports, entertainment, and other information they want directly from their mobile device home screen. The new experience will launch on three of Motorola's hottest models: MOTOKRZR K1, MOTORIZR Z3, and MOTOSLVR L71.

Express News is an innovation in wireless services, liberating users from the need to search through text to find the stories that they want. Currently Express News is in the trial use stage. Using Express News, based on SCREEN3 technology, users no longer have to go out and find the information that interests them, all they need to do is subscribe to China Mobile's channel and it is distributed directly to them on the home screen of their Motorola handset. As a part of the service, Express News also enlists a ?smart synchronization" function, meaning that only the latest and freshest content gets delivered and displayed, bringing the information users need and the entertainment they want.

Compared with traditional information channels, such as television and the Internet, the mobile phone with Express News frees users from wires and cables to deliver a newer information experience, one that provides increased flexibility and convenience. With this powerful new feature, news, weather, financial information, sports, music and entertainment are all delivered faster and easier. Consumers can look forward to more exciting channels and content in the future.