14 DAY TRIAL // According to some research carried by Forum to Advance the Mobile Experience (FAME) amongst 15,000 mobile phone users, most of the users are underwhelmed by all the advanced features included in their phones.
Manufacturers don't really seem to agree since their main concern right now seems to be the showing off of more impressive handsets, aiming to claim the title for most innovative or feature packed. Mobile users mainly complained about technologies offering "too many features I don't use" as a result of too many features packed in a phone and poor explanation of how they work.
"Pain begins at point-of-purchase as users see lack of demos, product knowledge and slow service," concluded the report.
Nevertheless, there are many users out there that want the latest and best handset, even though they end up using very few of the features the phone comes with.
The survey also revealed that the new power users of mobile phones are in developing countries, where the highest level of device dependency and greatest receptivity to new mobile products and services were recorded, and not in the world's mature economies.
When asked what they'd like to improve in their cell phones, most users voted for more memory, storage capacity and a smaller size. This proves how very important a lot of storage space in mobile phones has become.
Several users would also improve the design of the handsets and make them simpler to use. Voice quality was the last on the list and is being somewhat neglected by both manufacturers that aren't doing much to improve it, and users that have either accepted their device's voice quality even if sometimes it's poor, or are finding it less important than features or design a phone brings.