14 DAY TRIAL // An innovative business strategy coming from San Francisco is planning to revolutionize the activity of small craft breweries by helping them improve their eco-conscious attitude.
Their ‘Can Van’ project aims to bring canning equipment meant to guide owners towards financial savings while minimizing their ecological footprint.
Aluminum cans are a much eco-friendlier alternative, compared to glass bottles. They can be gathered and stored easier, due to their light weight. Furthermore, cans are the numbers one product recycled in the US, according to Can Van members.
Moreover, such products can be commercialized in placed where glass products are not allowed, like pools or airports, Earth911 reports.
Not to mention green cans can also preserve the original taste of beer for a longer period of time, another reason to welcome the Can Van initiative with a lot of enthusiasm.
“A mobile beer canning service, rolling soon into Northern California craft breweries near you,” said the team behind this project. I can only guess Californian beer fans are waiting in line to taste the eco-friendly improvements.