14 DAY TRIAL // AT&T has recently announced the availability of its Mobile Barcode Services, which provides business customers with the option to create, publish and manage 1D (UPC) and 2D (QR and Data Matrix) barcodes.
According to AT&T, the announcement follows its successful trial that was launched last year.
The carrier's Mobile Barcode Services include AT&T Code Scanner and AT&T Code Management Platform.
The AT&T Code Scanner is a free mobile application preloaded on many AT&T mobile devices, which uses smartphone cameras to scan barcodes found in magazines, stores, websites and billboards.
The application is compatible with all of the major smartphone mobile platforms.
“Wherever people engage with traditional media – in newspapers or magazines, on signs or storefront displays – they can experience more with a mobile barcode,” said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions.
The AT&T Code Management Platform provides business customers with a secure solution to create mobile barcodes and managing the associated content, which can range from videos to coupons to sweepstakes to mobile websites.
In addition, business customers can design landing pages optimized for smartphones, which appear when consumers scan mobile barcodes, as well as keep content fresh by changing the results of scanning a barcode without replacing the physical codes.
“After trialing the technology with top companies in industries such as entertainment, retail, marketing and hospitality, we're confident that this solution will help our business customers to market more effectively and to immerse consumers in their brands, anytime and anywhere,” concluded Hill.
As AT&T stated customers can try out the newly announced technology by scanning mobile barcodes printed on the carrier's billing envelopes, during July and August.
Without even opening their bills, customers can check out all of their account information by scanning the barcodes, launching myAT&T and logging in, directly from their phones.