14 DAY TRIAL // The Super Bowl is over, it's time for the roundups. Google has taken a look at its searches over the weekend and has revealed some of the more interesting stats. Unsurprisingly, the attention was more on the stuff going on around the Super Bowl, than on the actual game.
One interesting trend that Google noticed, but was obvious in other places as well, is that more and more people stay connected even while watching TV, on their smartphones and tablets.
Most people stayed away from their computers during the game and halftime, but they didn't stray too far from their mobile devices.
"In fact, around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior," Google explained.
This makes perfect sense, you can't pause and you can't rewind on TV, but you can on YouTube.
People wanted to watch the ads they liked again and they wanted to watch the ones they may have missed. YouTube was a great source for them.
Ad teasers or the ones published early gathered 30 million views on YouTube before the Super Bowl. The full ads are now available on YouTube, with some nonsensical exceptions, so you can catch up on any of them. You can even vote on your favorite one for the reminder of the week.
But it wasn't all about the ads, plenty of people wanted more info about the game and everything around it. The top trending search during the game, in fact, was Madonna who performed at halftime.
"The Material Girl Madonna took the honor of being the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson and Nicki Minaj," Google wrote.