With MoJo, cellphone users can transfer data without being tracked and charged by their cellphone company

Jul 27, 2006 12:35 GMT  ·  By

Mobile Broadcasting Corp. (MBC), formerly Amigula, Inc., announced the launch of its proprietary new software tool for cellphones, MoJo Power. The MoJo software, once downloaded to a cellphone, allows all voice calls to become data calls.

Cellphone users can already transfer data, but that requires a data plan; cellphone companies charge for all data transmissions. Now, MoJo revolutionizes the mobile status quo. With MoJo, cellphone users can transfer data without being tracked - and charged heavily - by their cellphone company.

Mobile industry commentators say MoJo is the first 'killer app' for cellphones. "What Napster did to music companies, MoJo is now doing to cellphone carriers," says MBC co-founder Warren B. Eugene.

The MoJo software is an open-source application created by MBC's in-house developer team. At the heart of MoJo is the "Data Under Mobile Protocol" - or DUMP, so labeled because MoJo empowers the mobile consumer to finally 'dump' the expensive carrier data plans.

"We encourage everyone to dump their data plans and receive free access," Eugene says.

With MoJo, if a mobile phone only has a voice plan - but no data plan - that phone can now send and receive data for free. That data can be anything - multimedia messages (MMS), videos, images, music clips; any digital data. The result will be massive growth in consumer demand for cellphone-ready web services and media - ranging from breaking news to social networking applications to ecommerce platforms.

Company founders Sam Rahimi, Stephen Judge, Matt Scheffel, Warren B. Eugene, Jason Syrie, Vivian Chan, Matt Niewczas, and Strachan Bongard describe MoJo Power as a "reverse Skype." "Skype turned the computer into a free internet phone," Rahimi says. "MoJo Power does the reverse. MoJo turns the cellphone into a media-rich, net-enabled computer - without needing the expensive data plan."

MoJo unleashes the web and data capabilities in today's cellphones, allowing complete internet and media usage. These capabilities usually go unused by customers who have a powerful phone, but who can't afford the price of data plans.