Dec 6, 2010 14:41 GMT  ·  By

Mo-DV, a major company offering multimedia content via USB Flash Drives and microSD cards, recently announced that it had improved its patented Mo-DV Universal Player with Digital Rights Management and that it had enabled a major movie studio to offer movies on SD cards for Android devices securely

The move follows the company's success in enabling movie studios to securely offer their movies to consumers, for the past two years, via USB Flash Drives.

“We are excited to expand upon our USB Flash Drive success by now offering Mo-DV Universal Player technology on Micro SD cards for the Android operation system (version 2.1 and later),” said Jessica Fullmer, CEO of Mo-DV.

“There is increasing demand for movies on USB Flash Drives and SD cards rather than on DVDs, as these newer formats are more portable, offer a wide variety of options at a reasonable price point, and they can be used on numerous mobile platforms as well as on Pcs,” added Fullmer.

The Mo-DV Universal Player allows users to play protected content across multiple platforms and it thus eliminates the need to create separate SKUs for each platform.

Furthermore, movie studios can prevent more effectively the illegal duplication of their content with Mo-DV for USB Flash Drives and microSD cards.

The technology is designed so that it enables users to specify a wide range of variables such as the number of downloads allowed, the number of plays allowed, whether content can be copied from one appliance to another and more.

Gary Schultz, president and principal analyst at Multimedia Research Group, Inc. noted, “Delivering movie content on Micro SD Cards and USB Flash is becoming increasingly more prolific. Yet, with this comes the potential for pirating content."   "Mo-DV’s technology alleviates these concerns with its DRM. It also offers another important advantage, it enables a single memory device such as a Micro SD card or USB Flash to play movies on multiple operating systems and on multiple platforms.” added Schultz.

Mo-DV Universal Player for mobile phones supports devices running Symbian S60 1st, 2nd and 3rd editions, Windows Mobile 5 and 6 series, with other platforms following shortly.