14 DAY TRIAL // As you might remember from our CES coverage, the Japanese company Mitsubishi has unveiled early in 2008 its laser-based television set, a product that will bring a major shift on the HDTV's market (or at least that's what the manufacturer hopes). However, Mitsubishi has decided to provide some further details on the subject and has just announced that the LaserTV will be branded as LaserVue and will be available to consumers in the 3rd quarter of 2008, at an as-yet undisclosed price.
"Because Mitsubishi has focused on large-format televisions for more than two decades, we have a unique understanding of our customers wants, needs and expectations from their HDTVs," said Frank DeMartin, vice president, marketing, at Mitsubishi Digital Electronics America. "Our new 2008 HDTVs are a direct result of listening to our customers, and we have delivered multi-dimensional products that will take their viewing experience to a new level."
As the company puts it, LaserVue will deliver a range of color "never before seen in home entertainment." And that's because the laser system will display around 80 percent of the visible color spectrum. Additionally, the Mitsubishi LaserVue TVs are also capable of delivering a true 3D viewing experience. In addition, they are environmentally friendly, consuming approximately one-half the power of today's LCD TVs, and approximately one-third the power consumption of plasma TVs.
"Mitsubishi has created a new category in television with laser technology and now we are creating an exciting new brand, LaserVue, which we believe consumers will come to equate with the industry's best performing televisions," continued DeMartin.
Beside the new LaserVue, Mitsubishi has also announced a few other goodies in the form of more "conventional" TV sets. Thus, the manufacturer will also throw on the market 5 new DLP HDTVs (three 73-inch versions, a 65-inch version and a 60 incher), which will arrive in stores at some point in April and will be available in the 1,800 - 3,400 US dollar price range, depending on the model.
Moreover, Mitsubishi will also introduce no less than seven Ultra Thin Frame 1080p LCD HDTV models, ranging from 40 inches to 52 inches, which are slated for a late May release and will be available for around $2,500 - $4,500, the price also depending on the specific model.
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