14 DAY TRIAL // Microsoft is pretty much the only big name that tries to compete against Google and offer the world an alternative search engine, and new statistics provided by comScore show that its efforts are slowly paying off these days.
According to data we received this morning, Bing continues to be the second most used search engine in the world, but what’s more important is that it managed to reach a record market share in March 2015.
A total of 20.1 percent of the searches in the United States were conducted on Bing, comScore said, whereas Google obviously leads the charts with 64.4 percent. Yahoo’s sites came third with 12.8 percent.
Microsoft has thus managed to improve its search engine market share with 0.3 percent, whereas Google actually lost 0.1 percent of its users. Needless to say, Google’s decline is not really a big deal, but on the other hand, the rapid growth of Bing should be.
Bing now a stand-alone platform
Microsoft is clearly working to make Bing a much more powerful rival for Google, but the company isn’t only focusing on its web-based interface to bring in more users.
Bing has evolved from a search engine to a stand-alone platform, and it’s now the core service behind personal assistant Cortana (currently available on Windows Phone and soon to debut in Windows 10) and Apple’s Siri.
Obviously, the Redmond-based tech giant is hopeful that Bing will truly become a Google competitor at some point in the future, but the company is well aware of the fact that there’s still a lot of work to be done until this happens.
Former CEO Steve Ballmer said in a statement a few years ago that Microsoft knew that Google was there to dominate the search world, but all Softies were confident that at some point Bing would become a true challenger. And with today’s figures, this thing becomes more likely.