The company is aiming to bring the console to markets all over the world

Jan 7, 2014 08:17 GMT  ·  By

Video game hardware maker Microsoft says that it is never happy when it needs to announce delays associated with the Xbox One and that it hopes to deliver the new home console to all markets across the world in the coming months.

Phil Spencer, who leads the division dealing with the new gaming platform, tells The Official Xbox Magazine that, “I wish we had the global coverage that we originally announced when we stood on stage at E3. I stood on stage and talked about 21 markets … there were things around the voice models and other things we needed to make sure were right in order to really build a box that felt native to the markets we were shipping in.”

The executive adds, “It never feels good to stand on stage and talk about 21 markets and ship in 13, but it’s a journey, and it’s not won or lost the day after launch. It will be something that plays out, so making sure the quality of each market when we ship is the important part.”

Microsoft has not yet announced when it plans to launch the Xbox One in the rest of the world.

The official position of the company is that it is currently focusing on making sure that the countries where the console is available have a steady supply of devices.

The latest sales figures show that the Xbox One had managed to sell more than 3 million units until the end of 2013.

Sony has not offered numbers of its own for the PlayStation 4, but will probably do so before the middle of January.

The Xbox One and the PlayStation 4 are competing directly for the attention and money of players and delays and problems with the supply chain can affect both in the coming year.