14 DAY TRIAL // Market researcher Nielsen//NetRatings released a new report concerning the top 10 parent companies as well as the top 10 brands in July 2007. As we expected, the Internet giants Microsoft, Google and Yahoo fight for the supremacy of the Internet and all of them share the first three positions. But, despite this interesting battle between the search engines and Internet companies, we should analyze the evolution of YouTube, an online video sharing service which grew up a lot and is placed on the 8th position among the top 10 brands.
Since YouTube was acquired by its parent company Google, the top brand according to Nielsen//NetRatings, the online video sharing platform started an impressive increase in traffic and what's most important, in revenues. The market researchers sustains that no less than 55.135 home and work Internet users access the Google video product, spending no less than 50 minutes on the official page of the service. Well, that's something new. Since most of the clips are very short, it's obvious that some of visitors were attracted by YouTube's related links which invited the users to view some other videos posted on the page. If you didn't know, YouTube has just improved its video player interface, integrating related clips straight into the interface of a certain movie.
At a closer look on the research conducted by Nielsen//NetRatings we can easily observe that YouTube is the only video sharing service included in the top, so there is another proof that none of the already released YouTube-killers managed to challenge the Google product.
However, Fox Interactive Media, a rich provider of video content for numerous video sharing services, managed to win the 6th place with 68,421 users who spent no less than 2,36 hours on the website. Wikipedia also recorded an impressive increase recording 44.639 users with an average of 18 minutes spent per page.