14 DAY TRIAL // You’re probably familiar with Microsoft’s anti-Google efforts, mostly because the Redmond-based technology giant has published ads basically all around us, but it appears that even more such efforts are prepared to be released in the near future.
While Microsoft’s Senior Director of Online Services Stefan Weitz told radio and TV station KQED that the Scroogled campaign is about to come to an end, it appears that the company is actually working on a second version of its anti-Google push.
Weitz said that the idea of the Scroogled campaign came after a poll rolled out by the Roper Center for Public Opinion Research revealing that seven out of ten respondents do not agree with email scanning for advertising purposes.
Microsoft, on the other hand, told BGR in a statement that it has no intention to stop its anti-Google ads, explaining that the number of users who are actually backing the company is the living proof that everybody needs such a campaign.
“More than 3.5 million people visited Scroogled.com, and over 114k signed a petition asking Google to stop going through their Gmail. While the ad portion of this phase of the consumer education campaign has finished its scheduled run, this important conversation about privacy continues, and so does this important consumer choice,” a company spokesperson was quoted as saying.
In addition, Microsoft sent an updated statement to The Verge, adding that the “next chapter” of its Scroogled campaign is about to get started.
“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn't like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter,” the software giant said.
The Scroogled website is still up and running, so with a major update just around the corner, expect new anti-Google advertisements anytime soon.