14 DAY TRIAL // If you think that the Windows XP craze is over now that we’re getting closer to end of support, you’re wrong. Microsoft has just launched a new campaign trying to convince users to move from Windows XP as a last-minute attempt supposed to emphasize the risks of staying with this OS version.
The new campaign’s motto is “Honestly, it’s time for a change,” so this new effort is part of a broader marketing stunt that also included Windows and Surface tablets and based on “honest” thoughts belonging to a wide variety of Microsoft consumers across the world, including teachers and doctors.
As far as Windows XP is concerned, Microsoft is trying to put the focus on the security risks of staying with the platform, pointing out that “after April 8, 2014, support and security updates for Windows XP will no longer be available,” so you must act fast to “protect your personal information.”
The company then goes on to explain that while it may seem to be a really difficult process for some users to upgrade from Windows XP to a newer platform, the tools offered by Microsoft and its partners come in handy for all user categories, including beginners afraid of dumping XP due to its extremely user-friendly approach.
“We know that the hardest part of letting go of your old PC is the fear of losing your stuff. We’ve worked with Laplink, a data migration service that will help you move your photos, videos, music, and files for free,” Microsoft says as part of its new campaign.
Microsoft’s customer support can also be used in case you have questions regarding the Windows XP transition, so feel free to call 1-877-696-7786 for any advice you may need when trying to deploy Windows 7 or Windows 8.1.
“Need help along the way? We are here for you. Have questions about XP support ending? Need help finding a new PC? Just give us a call,” Redmond says.
While Windows XP is still running on 29 percent of desktop computers worldwide, it’s still hard to believe that many are willing to upgrade in the next couple of weeks just because of Microsoft’s new “Honestly” campaign, so expect the market share of the ancient OS to remain high even after April 8.
Redmond hoped to cut Windows XP’s market share down to 13 percent by April 8, but it’s more than obvious that this won’t be possible with only 28 days left on the clock.