Microsoft: Lack of Xbox One Sales Figures Due to Slow Summer, Focus Is on Holiday Season

Microsoft has been pretty quiet regarding sales numbers of the Xbox One computer entertainment system lately, and many people are interpreting this as a sign of mediocre sales.

Furthermore, many are interpreting Microsoft's reluctance to share sales data as a sign of the Xbox One doing even worse than PlayStation fanboys accuse it of doing, especially since when the Xbox 360 was beating the PS3 during last generation's competition, the company was readily providing updates on its sales data.

Although the silence is understandable, many (including the Xbox One's dedicated fanbase) would still like them to offer updates on sales figures in order to get a better idea of what's going on, especially since the company is actively working on improving the services and experiences it offers its customers.

Cold hard facts

While it's no secret that the PlayStation 4 is currently outselling the Xbox One on a global scale, with Sony having reported surpassing the 10 million units sold mark since the console's launch in November last year, Microsoft's reluctance to release any new sales data is puzzling to most.

The latest official information dates back to April this year, revealing that the company managed to shift 5 million units worldwide, but since then the Redmond-based corporation has been awfully quiet.

While Sony is continuously providing updates on sales through NPD and other such groups, Microsoft is being tight-lipped, and Aaron Greenberg, the head of Marketing for Microsoft's Xbox division, has decided to reveal the reason behind the company's reserved approach.

Greenberg has stated that the Summer season is always a slow one as far as the gaming industry is concerned, and that Microsoft intends to focus on the upcoming Holiday Season, when the most relevant activity is registered in the sector.

What the future holds

While this is not something surprising, as it would make sense for the company to wait a while longer in order to get beefier numbers to report, after the peak activity period in gaming, it might also negatively impact the image of the Xbox One, seen as the clear loser in the start of this generation's console war.

This, along with some of the Xbox One exclusive titles breaking the shackles of the console and making their way to the PC, like Crytek's Ryse: Son of Rome and Capcom's Dead Rising 3, makes many believe that Microsoft's home console's lineup of titles is less compelling than what the PS4 has to offer.

The controversy surrounding the questionable wording of the Rise of the Tomb Raider timed Xbox exclusivity announcement only adds to the negative outlook that Microsoft is apparently content to have built around the Xbox One.  

@Lieaire2005 summer is always slow, like pre-season. We tend to focus on holiday when it really counts!