14 DAY TRIAL // This is what they dream of. Selling at least 100 million Windows Phone devices each year, following the recently closed deal with Nokia is Microsoft's primary goal on the mobile market, Kevin Turner, the company's COO, said at the Worldwide Partner Conference (WPC). Sales of Windows Phones reached millions, but only in the single digit area, which means that the Redmond-based company is aiming very high.
Apparently, they are aware of the impressive effort this involves, and they plan on winning on mobile through making “big bets.”
The deal they signed with Nokia was one of these big bets, and chances are that Microsoft would have similar deals up it sleeve as well.
“We have to do some very strategic things to get our mobile phone volume up,” Turner reportedly said.
What exactly would the company mean by that, it remains to be seen. However, we should expect more deals like the one signed with Nokia, along with various other partnerships, that's for sure.
One way or the other, there is one thing that people seem to agree on when it comes to Windows Phone, namely that it would become successful in the not too far future.
According to analyst estimates, Windows Phone is set to become the second leading operating system on the world in the next few years, fueled by Microsoft's partnership with Nokia.
Future versions of the platform would also increase its appeal, starting with Mango, which would arrive on shelves this fall with over 500 enhancements when compared to the existing flavor of Windows Phone.
The availability of more services for end users, and the addition of more markets to the list of those where they are already available would also prove beneficial for the OS, that's for sure.
However, even if Microsoft is aiming big, and even if Nokia was selling at one point over 100 million Symbian devices per year, chances are that Windows Phone will not grow to that target very soon.
With Android and iOS become increasingly appealing through continuous enhancements, Windows Phone would also need constant improvements and the addition of new features to reach that goal.