14 DAY TRIAL // Microsoft is currently in a process of overhauling the way it shares information with the users of its advertising website. As an integral part of the revamping process affecting the model of delivering service and operational data, the Redmond company has put together an array of resources, raging from articles to checklists, and even to videos, and has made the "Find Your Ad" website available to adCenter advertisers. According to Kelley Myers, a member of the adCenter community team, the new content made available to advertisers is designed to provide an answer to the "Where's my ad?" question.
The proof of concept website "came about because we also like user research-and according to research we recently conducted around the world we could do a better job of pointing you towards the right information at the right time. Whether it's signing in, deleting keywords, or trying to sort columns on your reports-plus we've got some great ideas at how you can increase your conversion rates, combine campaigns and target your ads better. Add to that mix the multiple sites we own with differing log-ins? you get the picture - there is a lot of information in a lot of places," Myers explained.
The Redmond company is keen on delivering the necessary support to adCenter users, so they will be able not only to create, submit and manage keywords-based campaigns but also troubleshoot issues that cause the advertisements to not be visible. In fact, the "Find Your Ad" website is designed with the purpose of enabling adCenter users to resolve ad delivery problems.
"Here at Microsoft we like to test things out - compare, iterate, noodle, and churn especially when it comes to bringing products to market. How we provide information online is no exception," Myers stated pointing to "Find Your Ad." "(...) We call it a proof of concept (POC), but we're fine with strawman, pilot, test site, or toe-in-the-water."