14 DAY TRIAL // PETA (People for the Ethical Treatment of Animals) has a long history of collaborations with celebrities, from Pamela Anderson, one of the loudest supporters of the organization, to Dennis Rodman and actress Rose McGowan and socialite Kim Kardashian. Hot on the heels of his Golden Globes win, Mickey Rourke comes to join the ranks of PETA through a campaign meant to fight animal overpopulation by promoting neutering.
“Known as one of Hollywood’s most notorious bad boys, Mickey - never one to pull punches or back down from a fight- is also a champ for animals. When the hard-hitting actor with a soft spot for animals got a chance to work with his beloved Chihuahua, Jaws, he couldn’t resist. Mickey and Jaws star in PETA's latest ABC ad promoting spaying and neutering.” reads a statement coming from the organization.
Further explanations of the purpose of the ad and of the campaign are also made by using the very caption of the latest ad. “When dogs get knocked up, puppies get put down because there aren’t enough homes for them.” Mickey says via PETA, advocating for neutering and spaying as the best possible methods to avoid overpopulation and animal cruelty under all its forms.
Even if the ad could, and will probably be deemed too aggressive for such a noble purpose given the strong Spanish word used in it, there are cases when the end justifies the means, PETA seems to say. “Every year, millions of unwanted dogs and cats are left at extremely crowded animal shelters, where most are put to death. Less fortunate unwanted animals are abandoned on the streets to fend for themselves and often become victims of traffic, disease, starvation, and extreme weather. Some are stolen by laboratory dealers or used as bait by dogfighters.” is the official PETA stand.
The conclusion is unexpectedly simple, requiring nothing but a bit of common sense on behalf of the dog owner. “Two simple surgeries - spaying and neutering - are the solution.” says PETA.