The player is to be marketed soon

Nov 8, 2007 07:14 GMT  ·  By

Ladies and gentlemen, please welcome the pink MMP8115 MP4 player, proudly introduced by the one and only? Memorex!

After getting sick of making so many storage devices, the giant Memorex decided to try some other stuff. Therefore, they came up with a brand new, 'too pink to be true' audio player, which resembles a candy, rather than an MP3 player. The real problem with these players is their tasty looks, which can often pass as being not so professional, as let's say some sober Samsung media players.

Since they made an audio player, I guess Memorex thought the device should look better without an integrated screen display. Needless to say, some critics have immediately associated the media player with Apple's iPod shuffle, a rather unfair way to compare the two different styles of the players.

There is no doubt this player's main advantage is its extremely portable size, of about 2.3 x 2.3 x 0.8 inches. Limited resources or probably the extremely lightweight form shape are to blame for the humble internal memory capacity the makers have embedded. But, let's face it, whoever might be interested in purchasing this kind of device, is surely not into much gadgetry, therefore he/she will not need more than the embedded 512 MB storage capacity, enough for let's say? 124 tunes in MP3 kbps format. This only comes to prove that cuteness can sometimes lack brains.

When it comes to the player's capacity, it cannot do any impressive stuff, just some MP3 and WAV file format reading. It's powered via an integrated battery, claimed to last up to 10-12 hours on a single charge.

And yup, that's about pretty much what the player can do, so you shouldn't be surprised if you won't find any cool extra option like a green lantern or an altimeter integrated in the device. Not to mention the official product web site clearly lacks info on the matter. Too bad!

I just want to believe this was only an experiment Memorex had to do; an interesting one, but not necessarily a successful one. And hey, do not wonder about the official price tag and availability - there's no such info, at least not today!