14 DAY TRIAL // Such shift might appear awkward since lately all manufacturers strived to suggest more complex phones, integrating an increasing number of functions.
We automatically seem to imply that all buyers getting such smart, multi-purpose phones are capable of using them and of taking advantage of all their features.
In a momentum of maximal lucidity, however preceded by desperate attempts to integrate in mobile phones almost all possible digital features (except for sophisticated medical devices), the main cell manufacturers agreed that the terminals need to become simpler, since many of their customers cannot keep up to date with technologies.
During a joint conference the executive managers of Cingular, T-Mobile, Motorola, Sprint and Verizon decided that simplified offers need to be released for a certain group of buyers, either unable or not interested to make use of all multimedia and wide-scale connectivity of mobile phones.
First of all it was decided that simplified keyboards (lesser keys) need to be provided. Perhaps many of the users only need to make a phone call, and take a snapshot now and then. What would then be the use of having a keyboard crowded with buttons designed for online navigation, for playing video content or for playing music files?
Crowding more keys in a limited area leads to smaller individual keys, which hardens the use of the phone, especially for elders.
Of course, the decision to manufacture simplified phones should not alarm the gadget lovers, since sophisticated telephony market is obviously boosting. The simplification discussed by the manufacturers only aims at creating a parallel market, dedicated to users without major technical demands or to emerging markets like China and India.