The new title was chosen to celebrate the birth of the franchise

Feb 4, 2013 10:34 GMT  ·  By

Cam Weber, the general manager in charge of American football development at EA Sports, confirms that this year’s installment in the long-running series will be called Madden 25.

He is quoted by VG247 as saying that, “There’s no better way to celebrate and mark the culmination of 25 years of innovation than by naming this year’s game Madden NFL 25. This year’s game will push the boundaries with gameplay and feature innovations that will lay a very strong foundation for the next 25 years of this storied franchise.”

The executive also reveals that the Madden series has sold no less than 99 million units during its lifetime and has managed to generate 3.7 billion dollars (2.7 billion Euro) in revenue since it was first launched.

The franchise has managed to see an increase in overall sales each year and gamers have also praised the way the game has evolved in order to reflect the realities of the sport on which it is based.

Last year’s video game focused on the ways players interacted with one another on the field and the presentation was also upgraded to give gamers more information.

EA Sports has not said exactly which areas of the Madden experience it wants to improve for this year’s installment and official information will probably start appearing towards the start of summer.

Madden NFL 25 is being created by EA Tiburon and will be launched on the PlayStation 3 from Sony and the Xbox 360 from Microsoft.

Gamers will get access to the game on August 27.

EA Sports has recently used the Madden game engine and specialized data to predict that the Baltimore Ravens would win the Super Bowl against the San Francisco 49ers.

The game failed to predict the final score, but the simulation gave a pretty good idea of how the match evolved.