14 DAY TRIAL // Aditya Birla Group's IDEA Cellular, in association with MTV, has announced the recent release of the 'IDEA Mobile Roadie Challenge'. This could prove to be a chance for those who were not able to make it to the Roadie challenge to participate in the contest at least virtually.
Most of you might already be familiar with the MTV Roadies, and we should only say that the 'IDEA Mobile Roadie Challenge' is nothing but the telecom operator's contest designed under the same lines as the actual challenge. Moreover, the 'IDEA Mobile Roadie Challenge' is announced to be hosted in the voice of Raghu Ram, which is the executive producer of the show.
The contest announced by IDEA Cellular for mobile users is able to deliver a replica of the real experience to online participants. Moreover, the mobile version of the Roadie Challenge is reported to offer a range of interesting tasks, which would resemble a lot those given to the Roadies' contestants on the TV show.
“This is the first time; a TV Reality Show has been made available on mobile, in conjunction with a web program. This epitomizes our strength in offering innovative Value Added Services with rich content on mobile. We will continue to expand and tap the burgeoning VAS market in the Indian telephony sector,” says Pradeep Shrivastava, chief marketing officer, IDEA Cellular.
In addition to the real-life tasks, the participation to the challenge is announced to be compensated as well. The IDEA subscriber who will be able to gain the title of 'Mobile Roadie' will also receive a cash prize of Rs. 1 Lac. At the same time, 9 other finalists are stated to receive a cash prize of Rs. 5,000 each.
Those willing to try their luck with this gaming process, an appealing interactive zone for Roadies, can do so via this link.