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MSN and Be Jane Launch Original Content Online to Make It Easy and Fun for Women to Improve their Homes

The debut of exclusive new online programming puts women in charge of making improvements everywhere around the house

Jul 31, 2006 05:04 GMT  ·  By
  

MSN and Be Jane Inc. announced the availability of the ultimate in online lifestyle enhancement and do-it-yourself home improvement content for women, "Be Jane" on MSN (http://bejane.msn.com). Be Jane on MSN will launch on Wednesday, Aug. 2, and is the second original content channel developed as part of the MSN Originals initiative announced earlier this year.

Be Jane is the leading online community and multimedia provider servicing women's home improvement and "do-it-yourself" (DIY) marketplace - offering content across all media platforms including the Web, magazines, newspapers, radio, television, book publishing and new emerging media.

Among the inaugural offerings of MSN Originals, this content is developed in an unique collaboration between MSN and Be Jane and comprises a broad range of original video episodes and clips, animated tutorials, articles, message boards, and blogs that help inspire, educate and entertain the enormous audience of women interested in home improvement. "We are so pleased to be reaching MSN's huge audience with our message that women can achieve incredible results when they believe in themselves and their ability to transform their homes," said Eden Jarrin, CEO of Be Jane. "We want to empower women of all ages to try their hand at doing-it-yourself."

Available Wednesday will be exclusive, innovative "Be Jane" programming tied to the theme "First Impressions," which provides step-by-step assistance on projects ranging from painting a garage door to building a fence or to fixing holes in drywall. A new theme with new content providing home fix-it and improvement topics, tips, and tricks will be introduced on MSN every month.

"Be Jane is changing the face of home improvement by providing engaging and informative content for a rapidly growing audience," said Rob Bennett, general manager of Entertainment and Video Services for MSN. "We're thrilled to work with Be Jane as part of our MSN Originals program to demonstrate the unique possibilities of the Internet as a storytelling medium."