14 DAY TRIAL // Online music streaming is far from proven business, but there’s plenty of companies taking a shot at it. MOG is one of them and the service has been pretty well received in its native US. It’s strictly a subscription-based service, but comes with the usual array of perks like mobile apps with offline access. And now it made its way into the living room through a partnership with set-top box manufacturer Roku.
“Our goal, when we started MOG, was to deliver MOG everywhere people want to consume music,” David Hyman, founder and CEO of MOG, said. “We started by bringing MOG to the PC in December, and then we introduced our mobile app. Now, via our partnership with Roku, the market leader in internet streaming media players, we’re bringing the best digital music experience to people’s living rooms. It’s your music service and we want it to be wherever you want it.”
The new partnership will make the service available to Roku customers sometime in the next few months. The basic service will be priced at $4.99 per month, just like the regular web-based one. For that price users will be able to stream any track in the MOG library, which boasts 7.5 million songs, with their Roku devices.
Roku customers will also be able to upgrade their subscription to the premium level one which will set them back $9.99 per month. This will give them access to the web-based MOG app on their PCs as well as the mobile apps for Android and, now that it has Apple’s approval, for the iPhone as well.
Roku makes an inexpensive set-top box designed for all manner of web streaming services. The partnership would be MOG’s first such deal with a hardware manufacturer and is certainly a vote of confidence in the service. That said, Roku doesn’t exactly enjoy a massive audience, though there are at least a few hundreds of thousands of devices in the wild.