14 DAY TRIAL // It really seems that some of the world's best-known singers are quite keen on associating their names and personal brands with all sorts of audio accessories, and that's exactly the case with Ludacris, who's entered a partnership with a company called Signeo for the development of a new line of personal audio products called SOUL by Ludacris. The new product line will debut with a 5-model line-up of high definition headphones, including the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones, all of which include, beside advanced audio circuitry, noise cancellation technology and precise audio mix balancing, thus making these things for a very wide array of consumers.
“It was important to our team to create a collection of audio concepts that not only delivers a powerful and precise listening experience, but also embodies the kind of style people look for in a nice pair of sunglasses or even a sports car”, said Bob Bonefant, Executive Director of Signeo USA.
“Ludacris is a perfect partner for us as he is the consummate individualist and has such a talent for infusing a distinct style into everything he does,” added Mr. Bonefant.
Signeo USA Executive Director Len Davi also commented on the company's announcement: “Delivering an impactful sound experience is an art form. Music is a passionate expression, and when you hear a great performance it’s a very powerful thing. The SOUL name and concept is founded on the idea that you should be able to experience that feeling with each listen.”
The SOUL by Ludacris product line will be distributed by Ingram Micro and the new line is slated to arrive in stores in early 2011, although no precise pricing and/or availability details have been provided just yet.