80 million video views each day and 65,000 new videos uploaded daily

Jul 15, 2006 12:09 GMT  ·  By

Logitech announced it has signed a co-marketing agreement with YouTube, Inc., a consumer media company, that is aimed at enabling the users of Logitech QuickCam webcams to upload videos to the largest video entertainment site on the Internet, informs Hardware Zone.

According to the agreement, YouTube will advertise Logitech as the official webcam partner, as Logitech, in return, will provide an integrated link to YouTube.com within the next-generation Logitech QuickCam software.

"When we launched Logitech Video Effects software last year we were targeting the people who would use webcams to express themselves in fun and creative ways," said Gina Clark, Logitech's vice president of product marketing for Internet communications. "The amazing growth of YouTube usage shows that we are driving the next wave of video communications, called Personal Expression. By offering one-click access to YouTube in our software, we make it simple for our customers to record and share their videos. And with our popular Video Effects software, almost anyone can be creative and add fun to their video recordings."

Logitech's latest QuickCam software, available later this summer, is said to feature an intuitive icon-based interface that offers an easy access to camera settings, video-calling applications, activation of Logitech Video Effects, and video clips recording. Furthermore, according to the manufacturer's statements, Logitech's QuickCam webcam customers have downloaded 5 million Video Effects accessories and characters, from among the 140 choices of downloadable content available at Logitech.com.

"Our users want to communicate quickly and easily with their friends and family.With the Logitech QuickCam software and immediate access to YouTube, consumers can more effortlessly express their creativity and reach their growing audiences in new ways," said Chris Maxcy, vice president of business development for YouTube.

On the other hand, YouTube enables an easily upload of video clips, which can e shared through websites, blogs, and e-mail. The company is said to currently offer more than 80 million video views everyday with more than 65,000 new videos uploaded daily.